Most teams running paid traffic are losing 50–70% of their clicks to a page that doesn't convert. Not because the ads are wrong — because the page is. We find exactly what's broken and show you how to fix it.
A bad landing page isn't just a design problem. It's a tax on every dollar you spend on ads.
of paid traffic bounces from the average landing page without taking any action
is recovered from that lost traffic — once they're gone, your ad spend is gone with them
conversion improvement on a $5k/month ad budget saves or generates thousands in revenue every month
THE MATH IS SIMPLE
$750 to find the leak vs. thousands lost every month
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Real improvements identified during a live page review.
Gander Digital is a conversion-focused consultancy based in Newfoundland, Canada. We've worked with teams at Shopify, Fiera Cosmetics, Canada Cartage, and international organizations across North America, Europe, and Asia.
Not every one of those engagements was a teardown — but every one taught us how serious organizations think about performance, trust, and conversion. That experience is what goes into every review we do.
When you submit a page, a real person reads every line, watches the flow, checks the mobile experience, and writes findings specific to your page — not a template, not AI-generated filler.
Every teardown is hand-reviewed across desktop and mobile. No templates, no generic advice.
Know exactly which problems to fix first for the fastest conversion lift — not a wall of suggestions.
Every finding is marked directly on your page. Specific callouts on the exact elements that need to change.
Separate analysis for each device. Most conversion problems live on mobile — and most teams miss them.
Rewritten copy suggestions for weak headlines and vague calls-to-action — not just "make it clearer."
Cold traffic is skeptical. We identify missing social proof, trust marks, and authority signals above the fold.
On the Teardown + Redesign package, every fix becomes a dev-ready Figma file — section by section, ready to hand your developer.
Every issue is specific. Every fix is actionable.
Logo and badges competed with the headline. Reducing header weight let the value proposition lead.
Author attribution moved beneath the headline so readers see the content creator immediately.
Expert reviewer credentials layered over the hero image to strengthen credibility above the fold.
Disclosure moved away from primary content to reduce distraction before engagement.
Copy reframed to reference in-house testing data and take a more authoritative editorial voice.
CTA redesigned with stronger contrast, product imagery, and clearer value messaging.
Real feedback from teams who've used the teardown to improve conversion.
"We knew something was off with our landing page but couldn't pinpoint it. The teardown gave us 9 specific things to fix with clear annotated screenshots. We implemented 4 of them and saw a measurable lift within two weeks."
"I've paid for CRO audits before that were basically blog posts with my URL on them. This was completely different — annotated, prioritized, and written for someone who actually needs to implement the changes, not just read about them."
"Running paid traffic to a page that's leaking is expensive. The teardown paid for itself fast — we caught three trust issues above the fold we'd completely missed. Worth every dollar."
Get a taste of the work we do with a FREE redesigned section from any page of your website or product. Like what you see? The full teardown and redesign are right below.
Three packages depending on how much you want us involved.
A full hand-reviewed CRO teardown — annotated screenshots, priority-ranked findings, and a clear fix for every issue. Delivered within 5 business days.
Everything in the audit, plus a complete Figma redesign file — section by section, dev-ready for immediate handoff. No back-and-forth, no guessing.
The complete package — teardown, Figma redesign, new copywriting, full page development, analytics & tracking setup, and A/B variant creation. We handle everything.
From payment to delivery in 48 hours.
Pay securely via Stripe and enter the URL you want reviewed. We'll confirm and send next steps within one business day.
Your page is reviewed across desktop and mobile. Every finding is annotated with a specific, actionable fix.
Priority-ranked findings and annotated screenshots delivered to your inbox within 48 hours. Figma redesign file delivered within 5–7 business days if you're on the redesign package.
Submit below and we'll confirm scope before sending payment details.